AI and Marketing - NobleCamps Coffee Chats #3
- 2 日前
- 読了時間: 3分
On August 7, 2026, NobleCamps hosted its third NobleCamps Coffee Chats session.
This time, we welcomed Edvard Vondra, Managing Director at Custom Media, a Tokyo-based B2B agency, as our guest speaker.
Under the theme “AI and Marketing,” Edvard shared his insights on how AI is changing the future of marketing and shaping the way digital content is created and delivered. Custom Media KK Website https://custom-media.com/
Participants from marketing, digital, and a variety of other industries joined us for the session.
Through real-world examples and demonstrations, we exchanged a wide range of perspectives on how AI is changing online search and the way content reaches audiences.
How Does AI See Companies and Brands?
During the session, we asked AI tools a variety of questions and observed how they generated their responses and what information they drew upon, using the results as a starting point for discussion.
Even when asking about the same company or service, the information included in the response and the way it is presented can vary depending on how the question is phrased and which AI tool is used.
Information published by a company does not necessarily reach users exactly as intended.
As AI increasingly searches for, organises, and presents information in response to users’ questions, the way companies and brands are “discovered” online is changing.
For marketers, this means looking beyond search rankings and considering a new perspective: how does AI understand your company, brand, or service?
Content Strategy in the AI Era: What Are Content Clusters?
One of the key approaches Edvard introduced was designing content around Content Clusters.
By organising multiple pieces of related content around a central topic and connecting them systematically, users can find the information they need more easily.
At the same time, this approach helps communicate the website’s expertise and the relationships between its key topics more clearly.
Edvard also introduced ways to use AI tools to understand how brands and their content are being recognised online.
As AI-powered search and AI-generated answers become increasingly common, traditional SEO alone is no longer the only consideration.
Creating content in which meaning and relationships are clear to both people and AI is becoming increasingly important for improving online visibility.
How Can We Use AI in Marketing?
AI is not only a tool for making content creation more efficient. It is also changing the marketing landscape itself, including how users search for information and discover companies and brands.
By looking at real AI tools and the answers they generate online, this Coffee Chats session provided an opportunity to explore AI-era marketing in a practical and accessible way.
Participants from different industries and areas of expertise contributed a variety of questions and perspectives, creating an opportunity to share practical insights into the future of AI and marketing.
NobleCamps will continue to create opportunities to learn and explore how AI and other emerging technologies are changing business and the way we work, together with experts and participants from a wide range of fields.
What Is NobleCamps Coffee Chats?
NobleCamps Coffee Chats is a monthly roundtable networking event where participants can exchange ideas in a relaxed environment and build connections across industries and areas of expertise as AI rapidly transforms the way we work and live.
Each session brings together experts, professionals, and innovators from a variety of industries and fields to share their experiences and perspectives on practical applications of AI, its future possibilities, and the challenges involved in adopting new technologies.
We welcome participants from diverse backgrounds to join us, gain new insights into the AI era, and discover different perspectives and ways of thinking.
Join Us for the Next Event
At our next NobleCamps Coffee Chats session, we will continue exploring the latest topics surrounding AI and business together with guest speakers and participants.
For details, please visit the NobleCamps Upcoming Events page.
Upcoming Events: