AUGUST 7, 3:00–5:00 PM
Meeting Point - Week 1
First Street Center: 1730 N 1st St, San Jose, CA 95112, USA
Meeting Point - Week 2
PlayStation HQ San Mateo: 2207 Bridgepointe Pkwy, San Mateo, CA 94404, USA
I-HOUSE | TOKYO, JAPAN
Meeting Point - Week 1
First Street Center: 1730 N 1st St, San Jose, CA 95112, USA
Meeting Point - Week 2
PlayStation HQ San Mateo: 2207 Bridgepointe Pkwy, San Mateo, CA 94404, USA
NOBLECAMPS COFFEE CHATS
AI and Marketing
This Coffee Chat session took place on August 7, 2026, in Tokyo, featuring Edvard Vondra of Custom Media for an informal discussion on how AI is changing the way brands get found.
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Inside Coffee Chats 03
NobleCamps’ Coffee Chat Series brings together professionals, experts and industry leaders for thoughtful conversations on timely topics shaping the future of business, technology and society.
The third session explored how generative AI is transforming the way content is discovered, ranked and trusted - and what Generative Engine Optimization, or GEO, means for brand visibility, credibility and growth.
The session was conducted in English and featured an interactive discussion with Edvard Vondra, Managing Director of the Media Division at Custom Media, followed by open conversation, coffee, snacks and light refreshments.
Topic: AI and Marketing
Generative AI is changing how audiences find information, evaluate brands and make decisions. As AI-generated answers increasingly influence discovery, traditional SEO alone is no longer enough.
This session explored the rise of Generative Engine Optimization, what it means for brand visibility and lead generation, and practical ways organizations can strengthen their authority with international audiences in Japan and beyond.
Copyright (C) The International House of Japan, Inc.
THE VENUE
The International House of Japan
Founded in 1952, The International House of Japan has long served as a place for cultural exchange, international dialogue and meaningful connection between Japan and the world. Its historic setting offers a fitting home for the Coffee Chat Series, inviting guests to explore timely ideas while immersed in one of Tokyo’s most distinctive cultural venues.
The Speaker
Edvard Vondra
Managing Director, MEDIA DIVISION @Custom Media
Edvard Vondra is Managing Director of the Media Division at Custom Media in Tokyo, where he leads a portfolio of English-language platforms including GoConnect.jp, INTOUCH Magazine and Japan Luxury Lifestyle.
He brings deep expertise in Generative Engine Optimization, content marketing, lead generation and strategic media partnerships. His work helps premium brands, real estate developers, international schools and luxury businesses reach high-intent international audiences in Japan.
Drawing on hands-on experience at the intersection of content strategy, media and emerging search behavior, Edvard offers a practical perspective on how organizations can build authority, improve visibility and generate meaningful business outcomes in an AI-driven landscape.