AUGUST 7, 3:00–5:00 PM
Meeting Point - Week 1
First Street Center: 1730 N 1st St, San Jose, CA 95112, USA
Meeting Point - Week 2
PlayStation HQ San Mateo: 2207 Bridgepointe Pkwy, San Mateo, CA 94404, USA
I-HOUSE | TOKYO, JAPAN
Meeting Point - Week 1
First Street Center: 1730 N 1st St, San Jose, CA 95112, USA
Meeting Point - Week 2
PlayStation HQ San Mateo: 2207 Bridgepointe Pkwy, San Mateo, CA 94404, USA
NOBLECAMPS COFFEE CHATS
AI and Marketing
Join NobleCamps for the third session of the Coffee Chats Series, featuring Edvard Vondra of Custom Media for an informal discussion on how AI is changing the way brands get found.
How Is AI Changing the Way Brands Get Found?
NobleCamps’ Coffee Chats Series brings together professionals, experts and industry leaders for thoughtful conversations on timely topics shaping the future of business, technology and society.
This third session explores how generative AI is transforming the way content is discovered, ranked and trusted - and what Generative Engine Optimization, or GEO, means for brand visibility, credibility and growth.
The session will be conducted in English and will feature an interactive discussion with Edvard Vondra, Managing Director of the Media Division at Custom Media, followed by open conversation, coffee, snacks and light refreshments.
The Experience
Hear insights from an invited speaker working in the field.
Our facilitators, hosts, and delegates form an international network of thinkers and builders. Together, we elevate each experience into a shared journey of discovery.
Ask questions and explore the topic through open discussion.
We meet on the ground - in the places innovation happens. Our camps take place inside companies, R&D centers, labs, universities and startups.
Meet professionals in a relaxed and thoughtful event setting.
Delegates work in teams on real-world challenges and deliver practical, high-stakes outcomes - not theoretical assignments.
Enjoy coffee, snacks and light refreshments during the session.
Our programs are curated by industry experts, not textbook writers. What we teach is what we use.
Learn how AI and GEO are changing the way brands get found.
Every camp is invitation-only or client-driven. We work with organizations and individuals ready to take bold steps forward.
Topic: AI and Marketing
Generative AI is changing how audiences find information, evaluate brands and make decisions. As AI-generated answers increasingly influence discovery, traditional SEO alone is no longer enough.
In this session, we will explore the rise of Generative Engine Optimization, what it means for brand visibility and lead generation, and practical ways organizations can strengthen their authority with international audiences in Japan and beyond.
Copyright (C) The International House of Japan, Inc.
THE VENUE
The International House of Japan
Founded in 1952, The International House of Japan has long served as a place for cultural exchange, international dialogue and meaningful connection between Japan and the world. Its historic setting offers a fitting home for the Coffee Chat Series, inviting guests to explore timely ideas while immersed in one of Tokyo’s most distinctive cultural venues.
The Speaker
Edvard Vondra
Managing Director, MEDIA DIVISION @Custom Media
Edvard Vondra is Managing Director of the Media Division at Custom Media in Tokyo, where he leads a portfolio of English-language platforms including GoConnect.jp, INTOUCH Magazine and Japan Luxury Lifestyle.
He brings deep expertise in Generative Engine Optimization, content marketing, lead generation and strategic media partnerships. His work helps premium brands, real estate developers, international schools and luxury businesses reach high-intent international audiences in Japan.
Drawing on hands-on experience at the intersection of content strategy, media and emerging search behavior, Edvard offers a practical perspective on how organizations can build authority, improve visibility and generate meaningful business outcomes in an AI-driven landscape.
Join the Conversation
Seats are limited for the third session of the NobleCamps Coffee Chats.
Register to join us for an afternoon of discussion, networking, coffee and practical insights on how generative AI is transforming content discovery, brand authority and marketing strategy.
Date
Friday, August 7, 3:00 PM – 5:00 PM
Location
The International House of Japan, Inc.
5-11-16 Roppongi, Minato-ku, Tokyo 106-0032